Growth Partnership Proposal
How Nashville Christian Songwriters Can Unlock Significant Revenue While Eliminating Operational Bottlenecks
Nashville Christian Songwriters has a strong foundation: a 20,000-person email list, a proven challenge funnel, multiple high-ticket tiers up to $30,000, national brand credibility, and an active content engine.
But scaling from this foundation requires solving three core challenges:
Challenge 1
No unified source of truth for marketing data
Reporting is fragmented across Kajabi, Circle, Meta Ads, YouTube, email, and funnels making it difficult to confidently allocate ad spend or scale campaigns.
Challenge 2
Current marketing overhead is high ($5-$7K/month)
Yet visibility, optimization, and predictable growth remain inconsistent.
Challenge 3
Multiple platforms, no central strategy
Without a cohesive system, the challenge to community to high-ticket ascension path cannot scale efficiently.
This plan establishes a leaner, more intelligent marketing engine that gives NCS deeper visibility, clearer attribution, and a pathway to scalable revenue.
State of the Markets
Acquisition Costs Are Rising
Meta, YouTube, and Google CPCs continue to climb. Brands that win are those with airtight attribution and conversion-optimized funnels.
Multi-Channel Content Engines
Challenge funnels, courses, communities, and coaching offers now require stronger content distribution — especially via Shorts, Reels, and YouTube.
Data-Driven Optimization
Businesses relying only on intuition experience inconsistent revenue. Data-backed decisions consistently outperform.
Platform Fragmentation Kills Efficiency
When funnels sit in Kajabi, communities in Circle, content in YouTube, ads in Meta, and tracking in multiple areas — attribution becomes nearly impossible.
The 4 Pillars of the NCS Growth System
Pillar 1 - Data Intelligence & Attribution
You cannot scale what you cannot measure.
This pillar creates a single source of truth across GHL, Kajabi, Circle, Meta, and YouTube using proper tagging, UTMs, and funnel-specific reporting.
Why it matters: This turns marketing from "guessing" to "precision," enabling NCS to confidently scale ads, optimize funnels, and identify top-value lead sources.
Pillar 2 - Funnel Architecture & Revenue Optimization
We redesign, rebuild, or optimize all funnels inside GoHighLevel connecting challenge entry points to community enrollment and ultimately to coaching/high-ticket.
Why it matters: A clean funnel system increases conversions, reduces leaks, and simplifies reporting for each stage of the customer journey.
Pillar 3 - Content & Creative Strategy
YouTube, email, ads, and social content are aligned around a single narrative tied to NCS's offers.
Why it matters: Better thumbnails, hooks, scripts, and nurture content increase organic reach, improve challenge sign-up volume, and elevate authority.
Pillar 4 - Ongoing Optimization & Reporting
Data without action is useless.
This pillar ensures continuous refinement of campaigns, creative, and funnels while maintaining lean operations.
Why it matters: Small improvements (2-5% per stage) compound dramatically across challenge to community to high-ticket.
Your Path to $1M: What Success Could Look Like
You've built a strong foundation. Now it's about optimizing the engine that turns that foundation into predictable, scalable revenue.
Here's what becomes possible when your systems are dialed in:
When attribution is clear, you know exactly which $1 spent returns $3, $5, or $10—allowing you to scale ad spend confidently rather than cautiously.
When funnels are optimized, conversion rates improve by 2-5% at each stage. Across thousands of leads, these small improvements compound into six figures of additional revenue.
When content strategy aligns with offers, organic reach expands, challenge enrollment increases, and your authority elevates—reducing acquisition costs while increasing lifetime value.
We don't promise specific revenue outcomes—too many variables exist outside our control. But we do promise this: the clarity, systems, and optimization that make your $1M goal achievable rather than aspirational.
Businesses with your level of audience and offer typically reach seven figures when three things align: clear attribution, optimized funnels, and strategic content distribution. That's exactly what this partnership delivers.
Advantage in Partnering
-
We combine data strategy + creative execution + funnel architecture.
Most agencies only do one of these well. -
Everything is built to reduce current overhead.
Existing $5-$7K/month agency spend is replaced with a more integrated system at a lower cost. -
Our revenue share model aligns incentives.
NCS wins, we win. -
We create clarity, not complexity.
One system. One dashboard. One unified growth engine.
Investment Options
Purpose: Establish a data-driven foundation for long-term growth.
This comprehensive audit serves as the foundation of our work together. It gives us complete clarity on where your current systems stand and reveals exactly what needs to be optimized for maximum revenue growth.
You'll receive a detailed analysis of your entire marketing ecosystem, uncovering hidden opportunities and bottlenecks that are currently limiting your scalability. This audit becomes the strategic roadmap that guides our ongoing partnership.
What's Included:
- Kickoff meeting to analyze your ecosystem
- Full funnel & performance analysis
- Customer value mapping
- YouTube audit
- Content audit
- Tagging & attribution review
- LTV by source
- Reporting + growth recommendations
- 90-120 min presentation call
- GHL migration recommendations
This audit can stand alone as a strategic consulting engagement, or serve as the foundation for our ongoing partnership.
6-Month Engagement (90-Day Opt-Out)
- Strategic leadership & roadmap
- Monthly & quarterly planning
- Funnel strategy + optimization
- Monthly KPI dashboard
- Revenue attribution tracking
- Ad management & spend oversight
- Creative direction (your team implements)
- GHL migration oversight
- Weekly check-ins
- Slack/email support
- Everything in Tier 1, plus:
- Ad creative production
- Email campaign creation
- Landing page copy + layout
- Nurture sequences
- YouTube thumbnails + metadata optimization
- Shorts/Reels strategy
- Full GHL funnel buildout
- All tech + automations implementation
- Internal team training